Setting Up An eCommerce Store- An Ultimate Guide for the Beginners

Creating an ecommerce web site doesn’t have to be as difficult or as costly as you may think. Many forms of ecommerce solutions can be extremely intimidating to new online marketers. Though many new online marketers quickly realize the benefits of offering products online that can be instantly purchased and processed by means of an efficient shopping cart system, many fine the process of establishing efficient ecommerce systems complex, costly and technically intimidating. This is totally understandable however these factors alone drive many new online entrepreneurs away from testing and implementing eccomerce solutions that could bolster their visitors web experience and earn extra income from their web properties. This doesn’t have to be the case, particularly if you do a little research. Ecommerce enabled web sites don’t have to involve laborious activity and costly start up investments.

One way to add value to your web property is to find an ecommerce solution that is “pre-designed” and pre-populated with products that compliment your existing content. These ecommerce systems can be plugged right into your existing web site and many require very little technical skills. Some pre-designed ecommerce solutions offer web site owners the ability to customize content, design and product categories with design elements and products that easily fit into your current web scheme and enormous the value of your existing content and offerings. Here’s a few reasons you should consider this option, especially if you’re new to online marketing and ecommerce activities:

Low start up cost to completely ecommerce enable your website. Obviously this is a huge advantage to those that want to determine ecommerce feasibility without spending huge sums of money. Quick deployment with very low technical challenges. If you simply do not have the technical resources for deploying an ecommerce site this totally removes the technical road blocks associated with deployment. Scalability of the ecommerce solution is flexible and immediate. Once you’ve tested the ecommerce solution you can quickly scale the product inventory and expand your offerings without having to call upon exhaustive resources and technical expertise. Design customization of your ecommerce site for easy integration into existing content.

There’s no need to re-invent the wheel here, simply extend your current design, color schemes and layouts to the pre-designed ecommerce solutions to easily blend into your web site. An overall reduction of typical headaches associated with design, development and deployment. This is one area that totally intimidates many web site owners that are considering expanding their web properties to include ecommerce functionality. Pre-designed ecommerce solutions can totally eliminate these hurdles and allow you to easily test and deploy your ecommerce ideas. Immediate niche level testing of your ecommerce ideas.

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Key Factors of Building an eCommerce Website

Remember those days when people who live in small towns rely on a general store for all their needs? The idea of a store that can handle almost all of your necessities sounds terrific. The problem is, if you are interested in one particular product, there is a tendency that they might have it or not. These brick-and-mortar stores are trying to fill in their shelves with a huge variety of goods they think will sell best. However, their stock of products depends on how much their stores can take in. Traditional stores differ from Ecommerce stores. Niche online stores offer infinite choice of products where customers can get what they want in particular. The choices are sometimes endless since shelf-space is not an issue. Unlike actual store buildings, Ecommerce marketers market their products on the Internet.

Websites are far cheaper to build compared to the cost of building a convenience store. Another great thing about an Ecommerce store is it can be accessible to anybody in the World Wide Web. No wonder almost everybody wants to have a website these days. Testimonial after testimonial of people who found success in Ecommerce stores are attracting business minded people like a magnet. The problem comes when new online marketers realize that it is not really as easy as ABC to set up an online store.

When starting one, it is important to follow a certain system known as an Ecommerce system. Many people get frustrated after a few tries of setting up an online niche store because they either lack the knowledge they need to sell and market their products or they are simply confused. With so many Ecommerce systems claiming to be the most effective or the best there is, who would not be bewildered? Information on the Internet changes every second and often times contradict each other. Because of this, many are led to believe that ecommerce success belongs to only a lucky few.

This should not be the case; everybody deserves a chance to know the key to a successful online marketing business. The secret of Ecommerce marketers who are on the front line is actually simple; they are following a proven effective and solid Ecommerce system. Read on to know what system they are using. Tim Godfrey and Steve Clayton’s Niche Blueprint system will be hitting the online business world like wildfire. This Ecommerce system has been already proven to be successful; simply reading Niche Blueprint reviews on the Internet will tell you how powerful this system can be. The product is to be released on the 12th of January 2009.

The Niche Blueprint system can change the Ecommerce businesses of people who will invest on it. Who will not succeed when every important step in setting up an online store is discussed in a very simple way? Niche Blueprint was made to walk marketers through from selecting the best niche, choosing an exemplary drop shipper, and marketing products or services. Becoming an Ecommerce expert is not that impossible any more. If you want your Ecommerce store to be successful and earn you revenues after revenues, you will need a little help. Niche Blueprint Ecommerce system tutorials come in easy to understand video and written form, creating an online store and transforming it into a bountiful source of income is easy!

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The Technicalities of Creating an eCommerce Store

In the digital age, many companies that were previously limited to brick and mortar have made the shift to also offering their consumers the option of buying their products online. This move makes a lot o sense since having an ecommerce store allows companies to seamlessly integrate actual selling points into their email marketing campaigns. The move does however remain a daunting one for many businesses since there are many technical aspects to consider. Here are a few recommendations for brands who wish to set up ecommerce to follow.

Finding a suitable development partner-Although it is possible to set up a small ‘store’ hosted on an ecommerce platform such as Etsy, it makes sense for larger companies to invest in developing their own custom online store. Developing an ecommerce space is a technical business, so it is often likely that companies will need to outsource the development to a web developer. When going the outsource route it is essential to do a bit of a background check – make sure of the developer’s credentials and have a look at their previous projects. It’s also a good idea to meet the team beforehand to talk about exactly what you want for your store and to identify any potential obstacles.

The platform you’ll be using-The kind of platform your brand chooses will be determined by factors such as your specific needs and budget. Hosted solutions like Shopify or Magento Go, are inexpensive to setup but perhaps don’t offer all the functionality and customisation that you need for a professional online store.

Payment Gateway Options-Once customers have submitted their orders through the ecommerce platform, the request needs to be forwarded through to a payment gateway for payment processing. This system will need to alert your company when payments have been authorised or payment errors have occurred.

Some gateways also have additional functionality such as automatic EFT payments, call-backs to ensure an order is passed successfully back to your store, and manual transaction options such as customer credit notes, and debit orders. Most payment gateways are now compatible with South African banks, which is good news for locally based companies. There are many options available so once again, research is key to finding a service that will suit your company’s needs.

EERP system and Shipping-Large ecommerce stores will likely find it necessary to integrate with an ERP (Enterprise Resource Planning) system that can manage stock and handle invoicing and orders for a company. Shipping costs will need to be determined based on where your company will be shipping to in terms of countries or regions. Shipping per region can be setup for unlimited locations (such as cities or provinces) or could be setup for grouped regions such as major or minor cities.

Marketing your store-Once you’ve set up your ecommerce store and the operation has gone live, it is absolutely essential to market it. The vast amount of online stores on the internet has made it harder to be noticed as customers are much less likely to fortuitously ‘come across’ your store as they would in the real world. The perfect medium to market your brand’s online store is undoubtedly email database marketing. As a digital platform it is able to offer your potential customers a direct link to follow to your store where they can then instantly purchase your product. The direct and personal nature will seem inviting to subscribers who would like to purchase from your company online.

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